Of all the thousands of homes for sale at any given time… the one thing they all have in common is… the reasons for selling. There are hundreds of them.
Have you ever had a buyer ask you… why are you selling? Before you answer that question, think carefully.
Since 2008 I’ve been involved in hundreds of home sales and I’ve found they all fall under four basic categories.
These are... Transfer… retire… upgrade… and estate.
Divorce falls under… upgrade…
Depending on which one of these reasons you’re selling for… you may need to reconsider how you’re marketing message comes across.
Never tell the buyer or buyer’s agent it’s because of a divorce. Always tell them it’s because of an upgrade or tell them it’s personal reasons
Divorce sales tell buyers you need to sell quickly and you’ll most likely…attract lower offers… for your home.
Savvy buyers and buyers’ agents know the clues.
You’ll want to eliminate these clues before you allow any showings.